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Superdry

Superdry is a brand that is one of Detour Clothing’s biggest success stories.

Superdry is the label most likely to be worn by celebrities like David Beckham, Justin Bieber, Helena Christensen, Kristen Stewart, and Ben Stiller. The range was first started back in 2003 fusing influences from Japanese graphics with vintage Americana and the combination has been a phenomenal fashion success.

The detailing on this street-smart label is second to none with an emphasis on high quality fabrics and superb tailoring.

The result is a unique urban clothing range for men and women, with incredible branding that the international celebrity set just love. Superdry has 79 standalone stores in the UK, sells across USA, Australia, Europe, South America, and Asia, and is exclusively available in Queenstown, New Zealand at Detour Clothing.