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Pepe Jeans

Four decades after Pepe Jeans started out in London in 1973 aficionados are still choosing to wear nothing else but Pepe

London designer Nitin Shah and his brother Arun and Milan were the guys behind the Pepe brand – they had a clear vision for detail rich denims to counteract the bland and anonymous jeans that were around at that time.

Since then Pepe has had a rollercoaster ride to the top with over 300 stores internationally and an audience who are inspired by the fashion direction Pepe take. Actually high seasonal fashion is what Pepe truly are about with celebrities like Alexi Chung, Ashton Kutcher and Cristiano Ronaldo fronting their slick advertising campaigns.