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The Bluejuice team takes their inspiration from a plethora of sources; street fashion, pop culture, music, blogs and what is happening in the international fashion scene. They constantly have their finger on the pulse of the hottest trends which is translated this into their own unique collection.

Bluejuice is for the girl who lives life in the fast lane. She has her finger on the pulse of the fashion world and demands her wardrobe reflects this. Fun, funky fashion for the girl who wants to be on trend, yet wearing something different from her friends!