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Diesel Fall 2012 Campaign 2

Diesel

Detour Clothing customers come in search of Diesel pieces to add international flair to their wardrobes.

Since its creation in Northern Italy back in 1978 by Renzo Rosso and Adriano Godschmied, the Diesel fashion brand has grown rapidly into a cult denim megabrand that encompasses everything from jeans to womenswear, youth apparel, shoes, accessories, and fragrance.

Often referred to as sports wear with a luxury twist, Diesel really has a tough street-smart aesthetic that includes both high glamour looks and sophisticated urban cool.

Today Diesel is a multi billion-dollar fashion industry star with more than 300 stores in 80 countries and is known for its quirky and elaborate advertising campaigns that inspire people all over the world.