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With a passion for clothes and a background in marketing Mike Collins is the man behind the successful Detour Clothing Store in Queenstown. His radical change in direction has led to a thriving fashion venture. …Here’s the back-story on how it all began.

Mike Collins likes to talk fashion but his background is corporate, working for the past 17 years as Sales Manager for Rock Gas and later National Channel Manager for Contact Energy. A chance encounter with Detour Clothing’s previous owners, who had the business on the market, led him to quite unexpectedly change direction.

“It hit me like a lightning bolt and I knew instantly that this was an opportunity to step into my own business and I haven’t looked back since.”

The vision for Mike when he purchased Detour Urban Clothing was to maintain and consolidate the successful high fashion women’s wear side of the business while significantly growing the men’s clothing section.

“I was one of those guys who would always buy a shirt out of town because I could never find the right style or fit in Queenstown,” he says. “Now we have the very best menswear right here and I encourage local guys to come in and check the store out.”

Centrally located in O’Connell’s Shopping Centre, Detour Urban Clothing is the stockiest of exclusive fashion in Queenstown including international super brands and top New Zealand designers.

“We are very customer focused and have a lot of international visitors particularly Australians who love our brands and we aim to give really good service and look after people.

Our range of denim is a big draw-card and I’ve become an expert jean fitter. We have fitted every size successfully for both men and women. It's a gift I didn’t know I had and customers love it.”

Mike believes his customers really like having a relationship with someone who will look after them and know their personal style.

“We are like a family in here, I know exactly what my customers like and work hard to pull together fashion styles that suit them. Online shopping at is now allowing our out of town customers to enjoy the Detour experience from wherever they are in the world.”